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Welcome to getting to know your ideal customer Copy

Module
Materials

We start off easy. Simply watch the one-minute welcome video where I summarise the steps you’ll go through to complete this course to identify your ideal customer/s.

Now is also the time to download the Course workbook in the Materials section.

Note: you need to watch the video to be able to mark this module as complete and progress to the next module.

Video Transcript

Hi, and welcome to getting to know your ideal customer.

My name is Mell Millgate, Director and great at marketing stuff with Starfish Marketing.

We get asked all the time from our clients, “How do you actually identify who your ideal customer is?”

That’s what this program is all about. Helping you to identify your ideal customers by taking you through the process that we take our clients through.

So you will look at:

  • your existing customer base
  • demographics
  • psychographics
  • where your customers play
  • and you’ll end up with a description of them that you can refer to regularly.

You will also craft some key messages to use in your marketing, for the whole of your business.

So what are we waiting for? Let’s go.